In today's rapidly changing society, the vast majority of information has become shared, and naturally more goods are also gradually showing a trend of homogenization. Based on this, commodity competition has formed homogeneous competition. How to break through the current commodity competition has become a difficult problem for many enterprises, and naturally changing the product image, which is relatively easy, has become the only way for many enterprises to overcome their current difficulties. Can various finishing techniques such as hot stamping and embossing on the product's appearance really enhance the product's image and leave an impression of high-end atmosphere in the minds of consumers? The answer is no, at least this is not the only way, let alone the best way. Below, I will elaborate on my humble opinion.

Decoration technology actually has narrow and broad meanings. Of course, before defining decoration technology, it is necessary to conduct research on the following aspects: (1) fully consider the audience of the product. Is this product a daily need for the elderly, a favorite among young people, or a necessity for infants and young children? (2) Investigate the consumption range of the product. Is the consumption category of this product a high value-added luxury item or a fast-moving consumer product that needs to be won by quantity? (3) Verify the cultural accumulation of the company where the product is located. Understand the cultural heritage of the enterprise, whether it belongs to a century old store, a growing enterprise, or a newly established new generation enterprise? (4) Check the market size of the product. Determine the niche position of the product in the market.

After thorough research, let's take a look at the differences between narrow and broad finishing techniques, and how to use them reasonably?

The so-called narrow sense decoration process refers to making a change to the appearance and packaging of the product, using some special techniques to catch the attention of consumers, establish an impactful first sense for consumers, and give them a refreshing feeling. Of course, the application of these processes requires certain cost support, and they are mostly applied to high value-added products. As the saying goes, only by combining internal and external skills can we achieve twice the result with half the effort. At present, common narrow finishing processes include hot stamping, embossing, three-dimensional grating printing, and changing traditional wet labels to crystal labels. In addition, there are also some art packaging methods for the appearance of products, which create a brand new design for the product to make consumers love the product and give them a feeling that it is not a product, but a piece of art coming out of a museum (as shown in Figure 1). This art packaging is mostly reflected in co branded products with museums.